eWorkshop: Social Media Metrics

Resource Overview

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

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eWorkshop Description:

Social Metrics: Getting from Novice to Expert

Marketers that understand the value of social media are nevertheless often unsure the best approach to monitoring and measuring their social media efforts. This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will help you sift through all the information available about social media monitoring and metrics so that you can know what's being said and measure the effectiveness of your social media efforts.

Using principles from her book, Leslie will teach attendees of this eWorkshop:

  • How you can feel like your efforts online are measurable and full of purpose and direction.
  • How applying metrics to the whole organization for a true social business model will help you drive sales and grow your brand.
  • How metrics should lead to more than one goal: marketing and brand awareness, sales, competitive intelligence, human resources, content marketing plans and more.

 

About the Instructor:

Leslie Poston is a leading authority in emerging media, transmedia, brand and business development, having devoted much of her adult life to social and emerging media and its application to the real world. Through her company, Magnitude Media, she serves clients as diverse as Hewlett-Packard, Left Bank Films, Fight It Out, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, musicians of all sizes and more.

An experienced writer and bestselling published author, she co-authored Twitter for Dummies (2009, 2010), wrote Social Media Metrics for Dummies (2012) and has written books, articles, ebooks and blog articles for publications like Wiley Publishing, Eloqua, BzzAgent, Media Bullseye, Mashable, IMN Inc., TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press.

She currently works with the top-notch content and community marketing team at Radian 6 as a Brand Journalist. A sought after speaker, she has headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City.