eWorkshop: The State and Impact of Content Consistency

Resource Overview

This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

 

eWorkshop Description:

Content is often a friction-point between sales and marketing teams.

According to the Content Consistency Impact Study done by Demand Metric, almost two-thirds of firms lose business when the sales team doesn’t have the content it needs.
 
This webinar will share important data from this study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Kristin Molina - VP of Client Services, MarcomCentral

Kristin is a results driven Client Services leader that oversees the department responsible for the implementation and support of MarcomCentral, a SAAS application. She ensures implementations and support meet the business requirements of the client organization with high customer satisfaction and a proven track record in demonstrating client retention and growth. 

MarcomCentral