Optimizing Asset Management for Sales Success

Resource Overview

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

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Executive Summary

Asset Management has historically been seen as a marketing and branding function. This technology is used to deliver materials to sales but is not within the sales teams’ direct control or influence. Today, as more organizations focus on marketing and sales alignment, many tools and technologies that were once managed exclusively by marketing have become shared marketing and sales functions.

Despite this alignment progress on many fronts, Asset Management has tended to remain squarely in the hands of marketing. Demand Metric believes that marketing organizations that retain control are missing an opportunity to use Asset Management to its fullest capability.

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

This 6-page guide includes the following sections:

  • What is Asset Management?
  • The Sales Benefits of Asset Management
  • Asset Management & Marketing Automation
  • Asset Management Vendor Selection Criteria

 

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.

About the Sponsor

Mindmatrix is a cutting-edge marketing automation and sales enablement company. Our platform incorporates all the functions and metrics essential to your sales and marketing departments into a single software package.

Mindmatrix’s marketing automation platform will help you generate leads, cultivate interest and excitement about your organization, and ultimately… close sales. From the initial contact with a potential customer all the way through to their first purchase, and beyond, we have your sales and marketing teams covered.