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Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.
Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.
In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.
This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process.
Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.
Matthew Ley shares some insights on how to map your Webinar Content so that you can accelerate prospects through the buying cycle.
This session will cover identifying key segments and prioritizing accounts, leveraging data from the Sales team and customers to drive higher performance, what worked – and what didn’t work – when driving personalized ads to engage key accounts and target industries and ongoing measurement to optimize, iterate and evangelize their efforts
You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.
In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.
Join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads.
This webinar teaches you an agile, powerful and reliable process for producing above trend line growth in sales-ready leads that turn into revenue, and is an entertaining trip through the steps in this process that will help you on your way to achieving new heights in revenue production.
Join our speakers, as they share and discuss the key findings of our 2016 B2B Demand Generation & Predictive Marketing Benchmark Report.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Kaitlyn Merola, Senior Manager of Marketing Distribution Strategy at Seismic, as they share and discuss the key findings of our 2016 Content Personalization Benchmark Report.
We have received an influx of questions from the Demand Metric community; marketers just like you who want actionable advice on how to run more effective webinars.
Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.
This webinar will examine the role of the sales proposal in today’s buyer-centric world and present proven strategies to better align your content with buyers’ decision-making behaviors.
In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.
In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
Mark Bornstein, VP of Content Marketing at ON24, and John Follett, CMO at Demand Metric will join forces to share best practices for optimizing your webinar programs to get the best possible leads.
Using data-driven results from a benchmark study, DNN and Demand Metric share top reasons to consider a branded online community.
John and Matt will be discussing how marketers are teaming up with sales leadership, L&D and other cross-functional teams to better enable sales forces using Webinars and virtual engagement tools.
In this session, we will showcase SAP’s roadmap for account-based personalization, highlighting best practices and recent discoveries along the way.