Resource Overview

Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.

eWorkshop: Digital Marketing Bootcamp - Top 10 Reasons to Consider Marketing Automation

 

eWorkshop Description:

Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?

Don't miss this on-demand session with Marketo's Heidi Bullock, VP of Demand Generation, to discover key strategies and techniques for B2B demand generation marketers.

During this session, you will learn how to:

  • Attract and acquire the right leads
  • Replicate successful campaigns in minutes
  • Nurture and deliver purchase-ready leads to sales
  • Prove which marketing channels and programs are working for your business

 

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Heidi Bullock - VP of Demand Generation at Marketo

Heidi Bullock is the Vice President of Demand Generation at Marketo. She has over 13 years of B2B marketing experience in high tech companies. Her expertise includes product positioning, brand strategy, product marketing, and demand generation.