Resource Overview

Join Jerry Rackley, Chief Analyst at Demand Metric, and Kaitlyn Merola, Senior Manager of Marketing Distribution Strategy at Seismic, as they share and discuss the key findings of our 2016 Content Personalization Benchmark Report.

eWorkshop: 2016 Content Personalization Benchmark Report Webinar

 

eWorkshop Description:

In February 2016, Demand Metric and Seismic completed a survey of more than 180 B2B enterprise stakeholders to learn the answer to this question: does the use of content personalization increase content effectiveness, and if so, to what degree?
 
Content personalization is an indispensable part of the customer journey, from first touch all the way to close. But, what is its true impact on driving revenue growth? What the study determined is content fulfills marketing objectives for only half the study's participants. Yet when content is personalized, 80% of respondents indicate that their objectives are better met. Many additional insights were uncovered about the state of content marketing, the optimum level of content personalization to increase win rates, and chief strategies for streamlining the personalization process in this age of hyper-personalization and automation.
 
Join Jerry Rackley, Chief Analyst at Demand Metric, and Kaitlyn Merola, Senior Manager of Marketing Distribution Strategy at Seismic, as they share and discuss the key findings of our 2016 Content Personalization Benchmark Report.

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Kaitlyn Merola - Senior Manager of Marketing Distribution Strategy at Seismic

Kaitlyn is a driven marketing professional with a diverse background in all aspects of marketing. Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device.