Read this guide to learn how to conduct a successful product launch.
This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.
This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.
A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.
This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.
A template to document "buying stages" for each of your buyer personas.
A white paper template to educate readers and help prospective customers make decisions.
A guide to help you align your sales & marketing functions to improve lead nurturing.
Use this step-by-step planning methodology and set of 30 premium tools and templates to create a comprehensive marketing communications plan.
A template to help you write your MarCom plan objectives.
This eWorkshop will cover what Case Studies are, how to create them and what to do with them.
This guide provides practical advice for launching a podcasting program.
This eWorkshop will cover how to develop an effective product marketing plan.
Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive product marketing plan.
An analysis tool to define the primary & secondary applications for a new product.
A charter to document project scope, decision rights, and sponsorship.
A worksheet to define your product's pricing strategy and its differentiation.
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
A template to help you illustrate the purchase process for your product.
A professionally designed template to help you craft your product's USP.
Use this professionally designed calendar to organize and communicate all of your marketing activities.
Use this database to ensure your marketing collateral is up-to-date and well distributed.
A tool to create a visual diagram of your communication strategy with new clients and/or customers.
A form that evaluates and helps to prioritize requests for new product features.
A template to quickly document the role and responsibilities for this position.