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Marketing Communications Plan Playbook

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Product Marketing Framework

Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.

Conducting Successful Product Launches

Read this guide to learn how to conduct a successful product launch.


This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.

This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

Word of Mouth Marketing

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.


This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.


This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

Buying Process Stage Template

A template to document "buying stages" for each of your buyer personas.

white paper template

A white paper template to educate readers and help prospective customers make decisions.

Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

MarComm Objectives Worksheet

A template to help you write your MarCom plan objectives.


This eWorkshop will cover what Case Studies are, how to create them and what to do with them.


This guide provides practical advice for launching a podcasting program.


This eWorkshop will cover how to develop an effective product marketing plan.

Product Marketing Plan Playbook

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

Product Applications Worksheet

An analysis tool to define the primary & secondary applications for a new product.

Product Launch Team Charter

A charter to document project scope, decision rights, and sponsorship.

Pricing Strategy Worksheet

A worksheet to define your product's pricing strategy and its differentiation.

Product Marketing Objectives Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Purchase Process Diagram

A template to help you illustrate the purchase process for your product.

Unique Selling Proposition Worksheet

A professionally designed template to help you craft your product's USP.

Use this database to ensure your marketing collateral is up-to-date and well distributed.

marketing communications Calendar

Use this professionally designed calendar to organize and communicate all of your marketing activities.

communications touchpoint diagram template

A tool to create a visual diagram of your communication strategy with new clients and/or customers.