Resource Overview

This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.

eWorkshop: Product Business Case

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eWorkshop Description:

An in-depth look at how to build a Product Business Case using the Demand Metric Product Business Case template. This template was created in collaboration with the Association of International Product Marketing and Management (AIPMM) and is part of the ProdBOK certified product management toolkit.

The Product Business Case is designed to help prepare a request for significant funding outside your normal annual operating budget to invest in product development. During this eWorkshop, Demand Metric will discuss the process of preparing one using the template as a guide. Topics addressed include: market need, solution, customers, product and business objectives.

This eWorkshop is ideal for Product Managers, Product Marketing Managers and anyone with responsibility for new product development or marketing.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.