MarCom Objectives Worksheet

Resource Overview

A template to help you write your MarCom plan objectives.


Related Resources

Your Problem

You need to write your MarCom plan objectives for each audience your plan will address.

Our Solution

We created the MarCom Objectives Worksheet to help you formally write your MarCom plan objectives. This Microsoft Excel spreadsheet enables you to document the following elements: target audience for the communications, the desired or ideal response to these communications, indicators or measures of response, the timeframe over which the communications should occur and the response made.  You can use this format for each audience you are plan on addressing with your MarCom plan.

Key Benefits

  • easy to use Excel format
  • provides example objectives
  • facilitates communication
  • clearly outlines MarCom strategy
  • save 2 hours on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Strategic Planning