How to Create a Value Proposition

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Use this How-To Guide to train your team on a process for creating a compelling value proposition.

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The value proposition is an internal statement that answers the question: “Why should my ideal customer buy this product or service from us instead of either buying a competing product or keep what they have today?” Value propositions are at the center of the success of any campaign. People look for a solution based on having a problem, desire or need. They NEED to believe that the personal benefits of buying your product outweighs the perceived costs.

 

When you craft a Value Proposition, you are: Identifying where and how your product uniquely satisfies the needs, wants and desires of your prospect. Stating the specific and provable “reasons why” your prospect would choose you over the competition or status quo. Communicating with your prospect’s deeper, more primal emotions that drive trust, faith, and hope.

 

Use this How-To Guide to train your team on a process for creating a compelling value proposition.