Resource Overview

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.

Word of Mouth Marketing

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Executive Summary

This How-To Guide will teach you how to make word of mouth marketing (WOMM) work within your existing marketing mix by providing you with a five step action plan that you can use to start incorporating WOMM right away.

This guide also discusses the importance of WOMM today, it identifies the different forms WOMM can take, and it explains how to measure WOMM effectively.

Read this brief 6-page guide to learn about:

  • The types and forms of word of mouth marketing
  • Measuring word of mouth marketing
  • How to add WOMM into your marketing mix

 

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