eWorkshop: Creating a Product Marketing Plan

Resource Overview

This eWorkshop will cover how to develop an effective product marketing plan.


Related Resources

eWorkshop Description:

Do you know what makes a Product Marketing Plan different from a marketing strategy or marketing communications plan?  A Product Marketing Plan articulates a strategy and a set of tactics to help a product achieve its objectives in the market place.

This eWorkshop discusses how Product Marketing Plans should fit into the corporate marketing strategy and then presents a methodology for creating an effective Product Marketing Plan.

This presentation is ideal for firms who rely on products for revenue.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.