Product Applications Worksheet

Resource Overview

An analysis tool to define the primary & secondary applications for a new product.


Related Resources

Your Problem

You need to craft effective promotional messages about the product.

Our Solution

We created the Product Applications Worksheet to help you define the primary application for the product and any secondary applications. Understanding and prioritizing a products applications is a natural follow-on step or refinement to positioning, and it helps create focus on how to promote a product.  Use this Microsoft Excel spreadsheet to efficiently identify and communicate promotional messages for your product.

Key Benefits

  • identifies primary & secondary applications
  • save 2 hours on formatting
  • defines value proposition and benefits
  • color coded impact rating 
  • easy to use Excel format


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)