Product Marketing Plan Playbook

Resource Overview

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.


Related Resources

Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 21 tools & templates to develop a comprehensive product marketing plan.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies

Learn more about this particular playbook, and how it fits into the mix, by reading our blog post: What’s your marketing/marcom/product strategy/plan?

Stages of the playbook include:

  1. Objectives
  2. Product
  3. Market
  4. Competition
  5. Plan
  6. Launch

There are 21 premium tools & templates linked inside of this playbook to facilitate the process:

  1. Product Marketing Objectives Scorecard
  2. Positioning Statement Worksheet
  3. Product Applications Worksheet
  4. Competitive Analysis Tool
  5. Pricing Strategy Template
  6. Unique Selling Proposition Template
  7. Market Segmentation and Analysis Tool
  8. Customer Profile Template
  9. Purchase Process Diagram
  10. Risk Assessment Tool
  11. Marketing Channel Ranking Tool
  12. Message Mapping Tool
  13. Public Relations Plan
  14. Product Development Plan
  15. Sales & Marketing Alignment Tool
  16. Feature Advantage Benefit Tool
  17. Marketing Communications Budget Template
  18. Break-Even Analysis
  19. Marketing Communications Calendar
  20. Product Launch Team Charter
  21. Product Launch Checklist