Training Course: Product Marketing

Resource Overview

This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.

Related Resources

Course Description:

Demand Metric's newest online training course leads you through the process of developing a product marketing plan. This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

Our goal with this course it to help you:

  • Understand the steps in the product marketing process.
  • Adapt proven "best practices" to develop your plan.
  • Complete the analysis and planning activities efficiently and effectively.


The course offering includes video instruction and access to 28 tools and templates to create outputs that are the components of your product marketing plan, such as:

1. Product objectives

2. Product position and Unique Selling Proposition

3. Market segmentation and customer profiles

4. Competitive analysis

5. Key messages and promotion strategy

6. Product launch plan


What You Get in the Course:

  • 6 Video Training Modules
  • 6 Knowledge Check Quizzes
  • 24 Tools & Templates (MS Office)
  • 3 Methodologies (Public Relations Plan, Social Media Marketing Plan & Website Redesign)
  • 1 How-To Guide
  • Access to our Online Learning Management System
  • Certificate of Completion
  • Transcripts  
  • Slide Deck PPTs


How to Access this Course:

Non-members can purchase course access for $1,997 USD. Click Here to order this course or send us an email and we'll get you set up!

If you are already a member with a log-in to DMU, click HERE to access the course!