eWorkshop: Marketing with Case Studies

Resource Overview

This eWorkshop will cover what Case Studies are, how to create them and what to do with them.

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eWorkshop Description:

Nothing can rival the power and credibility of a customer providing a testimonial for your company and its products or services. A Case Study is a marketing tool that captures the story of your success serving a customer. In the hierarchy of marketing collateral, Case Studies consistently rank near the top.

This eWorkshop covers what Case Studies are, what forms they can take, how to create them and what to do with them. This presentation is ideal for companies who must deal with skepticism over product claims and benefits during the sales cycle.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.