Video Marketing Solution Study

Resource Overview

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.


Related Resources

Our Video Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. At Demand Metric, we define Video Marketing as the strategies, processes and technologies employed by an organization to generate interest in their brand, company and products through the use of relevant, engaging video content.

Businesses utilize videos to provide information, education, advice and/or entertainment to their target audience. These videos include a powerful combination of elements – audio, cast/speaker(s), images, graphics and text – that are exceptionally appealing and effective at promoting messages.

Video Marketing encompasses a wide variety of activities, including program planning, the alignment of target audience & video content, video production, content distribution, video optimization & monetization and program analysis.

The main goals of a Video Marketing program are to develop brand awareness, to provide attention-grabbing content for clients & prospects and to generate qualified, captivated leads.

This study covers the following sections:

  • Executive Summary
  • What is Video Marketing?
  • Benefits of Video Marketing
  • Video Marketing Deployment Lifecycle
  • Vendor Selection Criteria
  • Video Marketing Solutions Landscape
  • Video Marketing Maturity Model
  • Action Plan
  • Analyst Bottom Line
  • About the Research Analysts
  • Our Solution Study Methodology
  • About Demand Metric


There are 8 premium tools & templates linked inside of this solution study:

  1. Video Marketing Maturity Assessment
  2. Digital Marketing Framework
  3. Video Marketing Strategy Scorecard
  4. Video Marketing Vendors Matrix
  5. Video Marketing System RFP Template
  6. Video Marketing Vendor Evaluation
  7. Video Marketing Plan Methodology
  8. Video Marketing Metrics Dashboard