Digital Marketing Framework

Resource Overview

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

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Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this digital marketing framework include:

  1. Understand
  2. Evaluate
  3. Research
  4. Plan
  5. Implement
  6. Measure

 

Within each stage there are a series of essential activities that need to be performed to ensure alignment between your all of your digital marketing programs, your sales & marketing goals for the upcoming year and your company's direction for the future.