Video Marketing Metrics Dashboard

Resource Overview

Track and measure the results of your video marketing program with this dashboard.


Related Resources

Your Problem

You need to track, monitor and measure the key performance indicators (KPIs) for your video marketing program.  You want to analyze your video program's performance.

Our Solution

We created the Video Marketing Metrics Dashboard to help you with the 6th stage of video production - analysis.  After you have planned your program, produced your videos and distributed your content, it is important to measure and analyze your results.

This Microsoft Excel dashboard allows you to track your results based on the following metrics: # Videos Created by Type, Video Sharing by Social Channel, # Video Views, Average Time Spent Watching Video (minutes), # Leads Generated by Video and Average % of Videos Watched.  Update your dashboard monthly to monitor your progress and achievements.

Review our Video Production Stages Map to learn how this tool fits into the entire video production process.

Key Benefits

  • provides key metrics to measure your program
  • measures results on a monthly basis
  • automatically generates 6 graphs
  • can be easily shared with executive team
  • saves time on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Analysis