Video Marketing Framework

Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program. The six stages of this sales enablement framework include:

1. Prepare
2. Plan
3. Align
4. Script
5. Record
6. Measure

Within each stage there are a series of essential activities that need to be performed to ensure your video marketing initiatives align with your revenue goals and organizational plans for the upcoming year.