Video Marketing Framework

Resource Overview

Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

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Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program. The six stages of this sales enablement framework include:

  1. Prepare
  2. Plan
  3. Align
  4. Script
  5. Record
  6. Measure

 

Within each stage there are a series of essential activities that need to be performed to ensure your video marketing initiatives align with your revenue goals and organizational plans for the upcoming year.