Video Marketing Maturity Model

Resource Overview

Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.


Related Resources

Your Problem

You need to understand where your organization sits in the spectrum of Video Marketing maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Video Marketing Maturity Model is designed to help organizations improve their video marketing capabilities by providing a defined road-map. Your next step after reviewing this model is to take the Video Marketing Maturity Assessment. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class


Additionally, it evaluates 8 components of Video Marketing, as follows:

  • Orientation
  • Leadership
  • Budget & Staff
  • Development Focus
  • Content Management
  • Customer Engagement
  • Monetization
  • Metrics


Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 8 different core components of video marketing
  • allows you to understand where your organization's capabilites for video marketing stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success