Video Marketing Plan Playbook

Resource Overview

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Downloads
509
 

Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 29 tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Preparation
  2. Planning
  3. Alignment
  4. Script Writing & Pre-Production
  5. Production & Post-Production
  6. Distribution & Measurement

There are 29 premium tools & templates linked inside of this playbook to facilitate the process.

  1. Video Marketing Framework
  2. Training Course: Video Marketing
  3. Video Production Stages Map
  4. Post-Production Workflow Model
  5. Video Content Metrics Benchmark Report
  6. Video Marketing Assets Database
  7. Video Marketing Maturity Model
  8. Video Marketing Maturity Assessment
  9. Video Marketing Vendors Matrix
  10. Video Marketing Vendor Evaluation
  11. Video Marketing Solution Study
  12. Video Marketing Manager Job Description
  13. Video Marketing System RFP Template
  14. Video Marketing Strategy Scorecard
  15. Video Marketing Budget Template
  16. Video Production Project Schedule
  17. Video Marketing Project Plan
  18. Video Topic Prioritization Tool
  19. Content Marketing Framework
  20. Customer Profile Template
  21. Buying Process Stage Template
  22. Content Mapping Template
  23. Video Script Template
  24. Pre-Production Planning Checklist
  25. Recording Live Video Checklist
  26. Recording Video Presentations Checklist
  27. YouTube Posting Checklist
  28. Video Marketing Metrics Dashboard
  29. Video Marketing Posting Calendar