Enhancing Content with Video Marketing

Resource Overview

This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

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Executive Summary

As discussed in our Content Marketing Plan Methodology, video is just one of the content types popular among marketers today. Video falls under the larger umbrella of “content” along with articles, guides, whitepapers, case studies, eBooks, etc.

However, the sheer growth of online video watching over the past two years has analysts believing that video could be the “go-to” content marketing format of the future. This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Read this 5-page guide to understand:

  • Why Video is the Content Choice for 2014
  • The Benefits of Video Marketing
  • An Action Plan for Starting Your Video Marketing Program

 

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