Marketing Communications Framework

Resource Overview

Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

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Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute an agency management plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this marketing communication framework include:

  1. Strategy
  2. Audience
  3. Objectives
  4. Messages
  5. Channels
  6. Measure