Resource Overview

This guide provides practical advice for building effective email marketing campaigns.

Effective Email Marketing Campaigns

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Executive Summary

This guide has been designed to provide practical advice for building an effective email marketing campaign. 

Read this brief 9-page guide to learn how to:

  • Identify the benefits & risks of email marketing
  • Build a business case for an email marketing initiative
  • Improve your delivery rates
  • Track key email metrics
  • Follow email marketing best practices

 

Read this report and avoid the common mistakes and pitfalls of email marketing.

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