Key Marketing Metrics Dashboard

Resource Overview

Use this to define, track, and report on your key marketing metrics.


Related Resources

Your Problem

You need to define, track, and report on your key marketing metrics. It is required that you consider all measurable aspects of your company and that you communicate your key metrics with your marketing team.

Our Solution

We created the Key Marketing Metrics Dashboard template to help you collect your key marketing metrics data and create charts for your team. All of the metrics in this template can be easily customized to suit your organization's needs.

With the Key Marketing Metrics Dashboard, a person will first visit the data input tab, where we provide you with some examples of marketing metrics. Following this, all you need to do is populate the data tab with your metrics and you will be provided with a visual representation to present to your marketing team. We provide space for marketing program metrics, customer program metrics, lead generation metrics, social media metrics, and website metrics.

In addition to this, we provide graphs for customers, lead generation, and social media. For background info, read our Executive Summary: Marketing Dashboard Best Practices

Key Benefits

  • increased credibility from defined metrics
  • more accountability for team members
  • support for budget approval
  • save 4 hours on formatting
  • provides a real-world example


Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Excel (Advanced)