Positioning Statement Worksheet

Resource Overview

A worksheet to define a positioning statement that describes your product and its differentiation.


Related Resources

Your Problem

You need to craft a positioning statement to guide marketing initiatives and messaging.

Our Solution

We created the Positioning Statement Worksheet to help you define a positioning statement that describes your product, defines its differentiation and how you will create value for customers.

Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • defines best practices for positioning
  • includes customizable evaluation chart
  • provides a simple worksheet to follow
  • save 2 hours on formatting
  • provides a real-world example


Microsoft Word Document

Estimated Time Required: 2 Hours

Skills Required: Product Development