Tradeshow Evaluation Matrix

Resource Overview

A matrix to rate and compare tradeshows based on weighted criteria.


Related Resources

Your Problem

You need to determine which tradeshows are the best to attend.

Our Solution

We created the Tradeshow Evaluation Matrix to rate and compare tradeshows based on weighted criteria such as advertising, attendance, location, competitor presence, previous attendance, additional incentives, booth location, reputation, product launches and cost to attend.  This Microsoft Excel matrix provides a side-by-side comparison of potential tradeshows to attend in order to determine the tradeshows that best suit your needs.

Key Benefits

  • easy to rate the value of each tradeshow
  • color-coded drop-down lists
  • customizable weighting for each criterion
  • calculates weighted scores out of 10
  • save 3 hours on formatting & research


Estimated Time Required: 1 Hour

Skills Required: Event Management

Microsoft Excel Spreadsheet