Marketing Communications Plan Methodology

Resource Overview

Use this step-by-step planning methodology and set of 30 premium tools and templates to create a comprehensive marketing communications plan.

You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.

This 33-page PDF Marketing Communications Plan presents a MarCom Plan methodology that highlights our kit of 30 premium tools & templates (available for download to Pro, Premium & Team level members). The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides. This methodology consists of six stages, each with descriptions, steps, and actionable items.

Demand Metric's Marketing Communications Planning Guide is a step-by-step methodology that helps you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.

Learn more about this particular methodology and how it fits into the mix: What's  Your Marketing/Marcomm/Product Strategy Plan?

Stages of methodology include:

  1. Strategy & Environment
  2. Audience
  3. Objectives
  4. Messages
  5. Channels
  6. Budget & Measurement


There are 30 premium tools & templates linked inside of this methodology to faciliate the process:

  1. Marketing Strategy Plan Methodology
  2. Brand Assessment Tool
  3. STEP Industry Analysis Tool
  4. Competitor Analysis Tool
  5. Competitive PR vs Advertising Analysis
  6. Product Marketing Plan Methodology
  7. Customer Profile Template
  8. Marketing Strategy Scorecard
  9. MarCom Objectives Worksheet
  10. Positioning Statement Worksheet
  11. Message Mapping Tool
  12. Marketing Channel Ranking Tool
  13. Campaign Impression Calculator
  14. Tradeshow Evaluation Matrix
  15. Events Database Template
  16. Social Media Channel Selection Tool
  17. Social Media Posting Calendar
  18. Press Release Template
  19. Public Relations Calendar
  20. Editorial Calendar Template
  21. Mobile Marketing Readiness Assessment
  22. Mobile Marketing Channel Selection Tool
  23. Advertisement Evaluation Matrix
  24. Advertising Plan Checklist
  25. Advertising Calendar & Budget Template
  26. Qualified Lead Definition Tool
  27. Lead Generation Prioritization Tool
  28. Marketing Communications Budget Template
  29. Marketing Communications Calendar
  30. Key Marketing Metrics Dashboard