Content Marketing Plan Methodology

Resource Overview

Use this step-by-step planning methodology and set of 24 premium tools and templates to create a comprehensive content marketing plan.

Creating a Results-Oriented Content Marketing Program is a 41-page PDF planning methodology that highlights our premium tool-kit of 24 premium tools & templates (available for download to Premium & Analyst level members) to help you develop a comprehensive content marketing program. 

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Identify Objectives
  2. Understand Buyers
  3. Identify GAPs
  4. Build Content
  5. Organize Distribution
  6. Measure Your Program


There are 24 premium tools & templates linked inside of this methodology to facilitate the process:

  1. Content Marketing Assessment
  2. Content Monitoring Tool
  3. Content Marketing Strategy Scorecard
  4. Buyer Persona Template
  5. Customer Survey
  6. Buying Process Stage Template
  7. Content Mapping Template
  8. Content Marketing Assets Database
  9. Sales Support Effectiveness Survey
  10. Message Mapping Tool
  11. Positioning Statement Worksheet
  12. Content Quality Checklist
  13. SEO Keyword Database
  14. Content Marketing Contributors Database
  15. Case Study Template
  16. White Paper Template
  17. Press Release Template
  18. Marketing Channel Ranking Tool
  19. Lead Acquisition Model
  20. Marketing Automation Business Case
  21. Content Marketing Editorial Calendar 2012
  22. Content Marketing Editorial Calendar 2013
  23. Content Marketing Budget Template
  24. Content Marketing Metrics Dashboard


Bonus - Social Media Marketing Plan Methodology