Content Marketing Maturity Model

Resource Overview

Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

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Your Problem

You need to understand where your organization sits in the spectrum of Content Marketing maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Content Marketing Maturity Model is designed to help organizations improve their content marketing capabilities by providing a defined road-map. Your next step after reviewing this model is to take the Content Marketing Maturity Assessment. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

 

Additionally, it evaluates 8 components of Content Marketing, as follows:

  • Orientation
  • Leadership
  • Budget & Staff
  • Tools & Platforms
  • Lead Generation
  • Email Marketing
  • Cross-Channel Marketing
  • Metrics

 

Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 8 different core components of content marketing
  • allows you to understand where your organization's capabilites for content marketing stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success