Resource Overview

Use this tool to evaluate your organization’s content marketing program maturity.

Content Marketing Maturity Assessment

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Your Problem

You need to assess your organization’s content marketing program maturity.

Our Solution

Use this tool to evaluate your organization’s content marketing maturity. Rate your compliance with best practices across the following dimensions: Senior Management Commitment, Content Marketing Knowledge, Existing Assets, Competitive Insight, Staff & Resources, Plan & Distribution, Process Documentation, Governance & Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.

Download our free Content Marketing Methodology, which uses this tool to help you implement a Content Marketing Program that gets results.

Key Benefits

  • includes an easy-to-use self assessment
  • provides suggestions for improvement in specific areas
  • enables you to begin your overall content marketing plan
  • save time on formatting
  • generate unique reports

 

Microsoft Excel Spreadsheet

Estimated Time Required: 6 Hours

Skills Required: Business Analysis