Content Marketing Strategy Scorecard

Resource Overview

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.


Related Resources

Your Problem

You need to briefly outline your Content Marketing strategy.

Our Solution

Use this to Microsoft Excel document to identify your objectives, initiatives, measures and targets related to Content Marketing for the next 12-18 months.

Download our free Content Marketing Methodology, which uses this tool to help you implement a Content Marketing Program that gets results.

Key Benefits

  • easy to use Excel format
  • provides example objectives
  • facilitates communication with executives
  • clearly outlines marketing strategy
  • save 2 hours on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)