eWorkshop: Content for the Sales Cycle

Resource Overview

This eWorkshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.

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eWorkshop Description:

Content Marketing helps attract and retain customers, but an effective strategy requires more than just throwing content at customers and prospects.

For Content Marketing to have the greatest impact, marketers need to create content that matches the buyers’ needs as they progress through the sales cycle.

This online eWorkshop will present a process for:

  • Creating content that is optimized for your buyer
  • Mapping ideal content types to various stages of the sales cycle

 

The eWorkshop presenter will provide examples and explanations of content that work well in each stage of the sales cycle. This eWorkshop is ideal for marketing professionals that want to use content more effectively to accelerate the sales cycle.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.