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Free

A roles matrix to help you organize your sales enablement efforts.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Free

A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.

Free
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free

In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.

Free

Digital marketing is changing fast. If your marketing department can't adapt quickly to the changes then your customers will find you obsolete and irrelevant. This webinar reveals five common barriers to building world-class digital marketing.

Free

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show what Sales Enablement does in firms where it is effective, as well as how it is staffed, measured and managed.

Free

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Free

This guide provides practical advice about how to hire an online community manager.

Free
Creating Agile SEO Campaigns

A guide to help you plan, implement & measure an Agile SEO campaign.

Free

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Free

This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.

Free

Great webinars are much anticipated, have a big turnout, generate buzz and provide follow-up marketing opportunities. Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar.

Free

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Free

This eWorkshop is ideal for any marketing professional who needs to improve their search engine optimization knowledge and capabilities.

Free
Strategizing for Myspace's Comeback

Read this how-to guide to help you strategize for the resurgence of Myspace.

Free

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Free

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

Free

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

Free

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Free
Driving SEO with Press Releases

This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.

Free

This eWorkshop provides a real life example of how your company can significantly increase brand loyalty and competitive advantage by building an online community.

Free
Fundamentals of Event Marketing

Read this guide to learn the basic principles of event marketing.

Free
Engaging Users with Gamification

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

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