Building Effective Landing Pages

Executive Summary

A landing page is a single webpage designed to increase your conversion rates and generate leads. When a visitor clicks on a search engine result or online advertisement, they are directed to a single webpage called a landing page. When a large amount of targeted traffic visits your website, you can increase the probability of converting that traffic into leads by using a landing page. The goal is to convert visitors into sales leads using a lead form.

This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.

Read this brief 8-page guide to understand the following:

1. Variations of landing pages
2. How landing pages can turn into leads and sales for your business
3. How your business can benefit from a strong and effective landing page

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