Creating a Blog for Your Business

Resource Overview

A guide to help you create a blog for your business.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice to help you learn about the key benefits of blogging for professional purposes and the key characteristics needed to create a successful blog for your business.

Read this brief 2-page guide to learn:

  • The Basics of Blogging
  • Key Benefits to Blogging for Business
  • The Difference Between Personal & Business Blogs
  • Action Plan for Creating a Successful Business Blog
  • Use our Blog Policy Template  to Govern Your Company's Blog


Read this report to learn the key characteristics necessary for creating a successful company blog.  Use our Blog Policy Template to ensure your company blog is being used in the proper way by all employees.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.