How to Launch a Mobile App Guide

Resource Overview

A guide to help you understand how to launch your mobile app.


Related Resources

Executive Summary

A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.

Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.

This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.

Read this brief 5-page guide to understand the following:

  • Benefits of creating a mobile app
  • Things to consider
  • Action plan for launching your mobile app


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