Evaluating Agency Performance

Resource Overview

A guide to help you evaluate the performance and alignment of agencies with your company.


Related Resources

Executive Summary

This How-To Guide has been designed to explain why you need to evaluate your agency, what criteria you should use and how to conduct an effective evaluation.

Read this brief 2-page guide to learn:

  • The Importance of Agency Evaluation
  • Top Reasons to Regularly Review Marketing Agencies
  • Key Evaluation Criteria for Agencies
  • Action Plan for Buidling a Mobile Friendly Website
  • Use our Agency Selection Tool to Evaluate & Compare Agencies


Read this report to understand the importance of continually evaluating your marketing agencies and how to do evaluate your agencies effectively. Use our Agency Selection Tool and Performance Review Template to help you evaluate your current and potential marketing agencies effectively.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.