Starting Out with Sales Enablement

Resource Overview

A guide to help you begin a sales enablement initiative.

Learn more about sales enablement by attending our upcoming Virtual Summit on April 3, 2014 - Sales Enablement for Success: Experts, Research, Tools & Solutions.


The summit is ideal for marketing executives who need to align more closely with the sales function. It will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing partnership for better performance and profitability. Attendees get 80+ Demand Metric reports, guides, tools, templates and more. 


Executive Summary

This How-To Guide has been designed to provide you with practical advice on how to begin a sales enablement initiative and support your sales staff with the right information for a more effective sales process.

Read this brief 2-page guide to learn:

  • What is Sales Enablement
  • What Sales "Enabled" Reps Can Do More Effectively
  • The Problems with Traditional Sales Enablement
  • Action Plan for Starting a Sales Enablement Initiative
  • Follow our Sales Enablement Plan Methodology to Begin Your Process


Read this report to understand what sales enablement is and how you can begin an initiative to create a sales "enabled" staff. Follow our Sales Enablement Plan Methodology to learn how to create and implement an effective sales enablement plan.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at to make a content request.