Getting Started with Agile Marketing

Resource Overview

Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.

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Executive Summary

Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. 

This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.

Read this brief 5-page guide to understand the following:

  1. How to apply agile methods to marketing
  2. Important terminology
  3. How Agile Marketing is currently being used

 

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