Social Media Monitoring

Resource Overview

A guide to help you understand how to use social media monitoring tools.


Related Resources

Executive Summary

This How-To Guide discusses why an organization should consider using social media monitoring, what to listen for, how to use social media monitoring tools and provides an action plan for successful monitoring.

Read this brief 7-page guide to understand the following:

  1. Why is social media monitoring important
  2. What to listen for
  3. How to listen
  4. Action plan for successful social media monitoring


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