Performing Exploratory Research

Resource Overview

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.


Related Resources

Executive Summary

Among many other reasons, market research problems may arise due to an ongoing problem in your business or a new development in the market. Exploratory research is the ideal way to begin any market research effort by clarifying your market research problem and hypothesizing the potential causes for a marketing problem.

This guide is designed to help you understand the purpose of exploratory research, define the key types of exploratory research methods, and suggest an action plan for a successful exploratory research study.

Read this brief 4-page guide to understand the following:

  1. What is Exploratory Research?
  2. What Does Exploratory Research Attempt To Do?
  3. Key Exploratory Research Methos


Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.