Executing an Event Marketing Plan

Resource Overview

Read this guide to learn how to successfully execute an event marketing plan.

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Executive Summary

Event Marketing is used to support a variety of marketing programs and initiatives. Deciding what types of events to attend and/or host, identifying the content you will present, initiating promotion to attendees, and evaluating every detail of your event(s) are just a few components of the overall event marketing process.  Meticulous planning and effective promotion of your event will ultimately lead to ease of execution and, in turn, a positive response.

This How-To Guide is designed to provide practical advice on planning, promoting and executing your event marketing plan. This guide outlines the event planning process, provides tips to promote your events, and explains how to execute a successful event. It is intended for use after and in conjunction with our Fundamentals of Event Marketing How-To Guide.

Read this brief 7-page guide to understand the following:

  1. What Does the Event Marketing Planning Process Involve?
  2. Key Steps of Event Promotion
  3. Essentials to Successful Event Execution

 

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