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Free
Value of Using Big Data

A guide to help you understand the value of using big data.

Free

This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.

Free

This eWorkshop will teach you how to use Pinterest for business.

Free
Effective Use of Instagram for Business

A guide to help you understand the key features of Instagram that are useful to business.

Free
Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

Free
Word of Mouth Marketing

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.

Free

This eWorkshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.

Free
Marketing Automation Software Selection

A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.

Free
Driving Online Community Adoption

A guide to help you understand how to drive online community adoption.

Free

This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.

Free

This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.

Free
Revenue Marketing Transformation

A guide to help you understand the Revenue Marketing journey.

Free
Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Free

This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.

Free

In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.

Free

This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.

Free

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

Free

This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

Free
Measuring Marketing Performance

A guide to help you prepare for measuring marketing performance in your department.

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Free
Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
Formalizing the Sales Support Function

A guide to help you standardize and formalize the sales support function within your organization.

Free
Governing Your Corporate Website

A guide to help you create a solid corporate website policy to efficiently govern your website.

Free
Finding ROI with Online Ad Campaigns

A guide to help you analyze the return on investment (ROI) for online advertising campaigns.

Free
Examine Buy-In with Stakeholder Analysis

A guide to help you identify and understand the key stakeholders involved in decision-making for your next project.

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