Value of Using Big Data

Resource Overview

A guide to help you understand the value of using big data.


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Executive Summary

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target. There is no specific limit on data size to qualify as “big” and it can depend on the organization managing the data set’s capabilities.

Read this brief 7-page guide to understand the following:

  1. What is Big Data
  2. How to manage the overwhelming amounts of data using the 3 V’s
  3. How marketers can benefit from Big Data
  4. Challenges that marketers may face
  5. Action plan for getting started with Big Data


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