Creating a Product Business Case

Resource Overview

A guide to help you understand the intricacies of writing a product business case.


Related Resources

Executive Summary

This How-To Guide that outlines what a Product Business Case is, describe the key concepts for creating an effective one and present an action plan for doing yours.

Read this brief 6-page guide to learn:

  • What a product business case is
  • Product Business Case fundamentals
  • Action Plan for creating a product business case
  • Use our Product Business Case Template to implement


Read this report to learn the fundamentals. Use our Product Business Case Template to help you get approval for a Product Development intiative.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.