Marketing Automation Software Selection

Resource Overview

A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.


Related Resources

Executive Summary

This How-To Guide outlines Raab Associates’ methodology for selecting a marketing automation vendor and it provides a set of tools that you can use to ensure that the vendor selection process goes smoothly.

Read this brief 6-page guide to learn about:

  • The benefits of marketing automation, demand generation, lead generation, inbound marketing
  • The eight step action plan for selecting the right vendor
  • How you can use the Demand Metric Lead Generation Tool-Kit to get started!


Read this report to learn about the marketing automation vendor selection process. Use our Marketing Automation ROI Calculator to measure the overall financial impact that Marketing Automation can have on your business.

When it comes to selecting the right vendor for your business, Demand Metric encourages you to use the 2012 B2B Marketing Automation Vendor Selection Tool (VEST) during the vendor selection process.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.