Measuring Marketing Performance

Resource Overview

A guide to help you prepare for measuring marketing performance in your department.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice for preparing an initiative to determine marketing performance and creating a plan to implement marketing dashboards for measurement.

Read this brief 2-page guide to learn:

  • What Are the Proven Methods for Determing Marketing Performance
  • How to Determine If Your Company Is Ready
  • Capabilities Required to Measure Performance
  • Action Plan for Preparing to Measure Marketing Performance
  • Use Our Dashboard Readiness Assessment to Benchmark


Read this report to learn how to prepare for an initiative to begin measuring marketing performance and how to implement marketing dashboards successfully.  Utilize our Dashboard Readiness Assessment to see if you are prepared to begin this program.

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