eWorkshop: Consumer Insights with Facebook

Resource Overview

This eWorkshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.


Related Resources

eWorkshop Description:

More than 950 million people actively use Facebook. Facebook users share more than 30 billion pieces of content each month. It is the world’s largest database of personal data including consumers’ demographics, interests, activities and preferences and can be a phenomenal asset for market research. This eWorkshop will discuss how to unlock this unprecedented new dimension for consumer segmentation and analysis.

What You Will Learn:

It will show how businesses can explore the vast array of personal information contained in Facebook for millions of consumers and use this extensive, accurate and up-to-date consumer data to improve a wide range of marketing activities including:

  • brand management
  • database marketing
  • media planning
  • competitive analysis
  • advertising
  • social media marketing


This is ideal for CMOs, VPs of Marketing, Marketing, Brand, Social Media Marketing and Product Managers. To learn more about Wisdom, visit our Vendor Profile section and Download the Research Note!

About the Sponsor:

Wisdom™ for Facebook is a free collective intelligence application that gives you an unprecedented level of insight derived from the social graph of the Wisdom Network or your own. Wisdom is powered by the knowledge of millions of users.

Wisdom by MicroStrategy Facebook Data webinar for Demand Metric